Article by Revolution Motorcycle Marketing
First, one of the Easyriders Rodeos was in Bloomville in 2025. But the Rodeo didn’t happen at other popular locations, like the Chillicothe Easyriders Motorcycle Rodeo. Currently, there are no other Easyrider Shows or Motorcycle Rodeos.
But the Easyriders have much bigger problems. And that’s because the new hipster owners are from Melrose/Beverly Hills.
Seriously, I’m not joking. This is who now owns all the Easyriders’ assets. What will happen to the iconic biker brand, Magazine, and the Easyriders Motorcycle Rodeos & Shows?
Before Easyriders was sold, no one announced anything. And nothing mentioned the Motorcycle Rodeos or Easyriders
Bike Shows. Plus, there were disappointingly few posts even on the Easyriders Facebook pages.
So, things were going downhill. That’s because both Easyriders and the company, along with its events, have fallen apart over the years. Next, things became so bad that the Magazine closed in 2019.
Easyriders’ New Owners
Then they announced who the new owners were. And they are hipsters with zero experience in the biker-world. Instead, they have experience in Beverly Hills fashion. This sent a terrible signal about where the Easyriders rodeos, shows, and magazines were headed.
Next, the company quickly fell apart. First, without any announcement, the magazine went out of print overnight. Then, customers asked where their
Easyriders Magazines or their money were.
Also, Easyriders Motorcycle Rodeos in Bloomsburg, Fowlerville, and Chillicothe were canceled. So now there were no magazine or biker events. Instead, there was just a bunch of overpriced apparel.
So we researched what was going on with the company and the Rodeos. We have found that the Easyriders Rodeo Tour in Bloomsburg, Fowlerville, and Chillicothe will focus more on RUBs and hipsters. The new owners are switching everything (including the Motorcycle Rodeos) away from bikers.
Bad News for the Easyriders Motorcycle Rodeo Tour
Let us return to what is happening with Easyriders and the Easyriders Rodeo Tour. As noted, one day, out of the blue, the Easyriders Magazine website suddenly shut down. This was bad news not only for subscribers, but also for Motorcycle Rodeos Tour fans.
In addition, no notifications went out to current or new subscribers. So, these people had no idea that what they had paid for, or were about to pay for, would soon be discontinued.
Next, one day, the Easyriders’ Facebook pages (including the Easyriders Rodeo page) and the company’s other website fell silent.
Then, a BikerNet.com article (1) stated that all Easyriders were sold. The article also says one of the new owners runs a “clothing shop on Melrose” in Beverly Hills.
In addition, the article says that one of the new owners had “never heard of Michael Lichter.” This was strange, since Lichter had worked at Easyriders Magazine for decades.
Furthermore, Lichter is the most famous photographer in the motorcycle industry. So if the new owner doesn’t know who Lichter is, how can he understand bikers or the spirit of the Easyriders Motorcycle Rodeo Tour?
Easyriders Future
Next, the “About” section of the Easyriders’ Facebook page (2) mentions part of the company’s new direction. It says that the new publication will be a “coffee table-style” quarterly book.
The article also says the book will have “gorgeous photography.” In addition, “boutique venues” are where the new “magazine” will be sold. I’ve never been to a boutique venue, and I don’t know where one is. One of my thoughts is that this does not sound good for the company or the future of any Easyriders Motorcycle Rodeo.
Then, on www.WWD.com, there is an interview with one of the new owners of Easyriders. It says that the new publication will be “… like a GQ for bikers …” I thought, WTF?? I’ve never even heard “GQ” and “bikers” used in the same sentence.
So, this brought another question to mind about the 2021 Easyriders Rodeos in Chillicothe, Fowlerville, and Bloomsburg. Will the event be a yuppie, hipster, and RUB Rodeo? This is a real possibility since the company is trying to be more “inclusive.”
Then things went from horrible to just a train wreck. The company also has the rights to David Mann’s art. Apparently, “… socks and underwear …” might soon feature the Easyriders’ name and Mann’s art.
Easyriders Rodeos Focus
So, with all of the above, the company and Rodeo Tour will not focus on bikers. But it’s no surprise that they’ll use the Easyriders Biker Rodeo name for marketing. From all of the above, it is clear that the Easyriders we have known for decades is dead.
Note: The 2021 Easyriders Rodeo Tour is NOT on the Major Motorcycle Rallies List as an endorsement… not at all. It is listed for updates on the Easyriders Motorcycle Rodeos Tour and the Magazine.
Also, can the Easyrider Rodeo Tour even deliver for the RUBs with all the above problems? We’ll have to wait and see at the future Fowlerville and Chillicothe Easyriders Rodeo Tour.
** Finally, you can find motorcycle events near you or across the country happening this weekend or down the road on our calendar.
